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About James

I've sat in your chair.

I'm not a consultant who only reads about business. I've built, run, and sold them. That's what I bring.

An operator, not a theorist.

Most advice comes from people who never ran a business. I've done the owner's work: payroll, suppliers, fixing breakdowns, carrying the weight. I know the gap between a spreadsheet and a real decision.

So I work on performance. I find the money because I've found it in my own businesses. If I can't, you don't pay. I'd rather say so early than bill you to learn that.

"I'd rather earn my fee from your result than charge you for my time."
A close-up of a rising financial chart on a screen showing a green upward trend.
The track record

Built, ran, and sold. Not theory.

Experience, plainly framed. The businesses I've run, the seat I coach from.

01
Ran all of Ontario for YM Group (Stitches, Urban Planet, Sirens, Urban Kids) — opened new stores and hired and trained every management team.
Provincial leadership: new-store openings, full management hiring + training, ops across the whole network.
02
Built the Côté Rico group across the Maritimes — four distinct franchise brands (including a Mark's Work Wearhouse), with 20+ investors recruited, set up, and grown.
Regional leadership: bringing operators in, getting them open, and pushing their numbers up.
03
Grew and exited a roughly $3M business.
Scaled, ran, exited. I know what makes a business worth selling.

Let's find the money in your business.

First conversation free, no pitch. You pay only for results. All you risk is time to talk.

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