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About James

I've sat in your chair.

I'm not a consultant who only read about running a business. I've built them, run them, and sold them. That's what I bring when I walk into yours.

An operator, not a theorist.

Most business advice comes from people who never ran one. I spent years as the owner: making payroll, pushing back on suppliers, fixing what broke, carrying the weight when it got heavy. I know the difference between a clean spreadsheet and a real decision.

That's why I work on performance. I can find the money in an owner-led business because I've found it in my own, more than once. If I can't, you don't pay, and I'd rather say so early than bill you to find out.

"I'd rather earn my fee from your result than charge you for my time."
A close-up of a rising financial chart on a screen showing a green upward trend.
The track record

Built, ran, and sold. Not theory.

Experience, framed plainly. The businesses I've actually run, the seat I'm coaching from.

01
Ran the most profitable Aldo franchise in Canada.
A real operating result, earned by running the store better than anyone else in the network.
02
Built and sold four franchise locations.
From opening the doors to handing over the keys. The full cycle of building something someone wanted to buy.
03
Grew and exited a roughly $3M business.
Scaled it, ran it, exited it. I know what it takes to make a business worth selling.

Let's find the money in your business.

The first conversation is free, no pitch. You only pay if I produce results, so all you're risking is the time it takes to talk.

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